Wonky
Wonky
Branding a Recovery Supplement That Balances Party and Wellness
Branding a Recovery Supplement That Balances Party and Wellness
Branding a Recovery Supplement That Balances Party and Wellness
Services: The Good Brand Blueprint
Services: The Good Brand Blueprint
Services: The Good Brand Blueprint
project overview
Wonky is a hangover supplement made for Millennials and Gen Z who love a big night out but still want to feel fresh the next day. Positioned at the intersection of nightlife and wellness, Wonky champions the idea of balance without judgement. It's for the ones who dance ‘til 3am, but also have a 9am meeting. Bold, cheeky, and rooted in self-care, the brand invites people to enjoy life fully—and recover well.
Wonky is a hangover supplement made for Millennials and Gen Z who love a big night out but still want to feel fresh the next day. Positioned at the intersection of nightlife and wellness, Wonky champions the idea of balance without judgement. It's for the ones who dance ‘til 3am, but also have a 9am meeting. Bold, cheeky, and rooted in self-care, the brand invites people to enjoy life fully—and recover well.
Wonky is a hangover supplement made for Millennials and Gen Z who love a big night out but still want to feel fresh the next day. Positioned at the intersection of nightlife and wellness, Wonky champions the idea of balance without judgement. It's for the ones who dance ‘til 3am, but also have a 9am meeting. Bold, cheeky, and rooted in self-care, the brand invites people to enjoy life fully—and recover well.
challenge
Wonky needed a brand identity that could speak to a generation fluent in memes, wellness trends, and self-awareness. The challenge was to cut through a saturated supplement space with something that felt both credible and cool—wellness without the woo-woo, science without the sterility. It had to feel like a friend, not a pharmacy.
Wonky needed a brand identity that could speak to a generation fluent in memes, wellness trends, and self-awareness. The challenge was to cut through a saturated supplement space with something that felt both credible and cool—wellness without the woo-woo, science without the sterility. It had to feel like a friend, not a pharmacy.
Wonky needed a brand identity that could speak to a generation fluent in memes, wellness trends, and self-awareness. The challenge was to cut through a saturated supplement space with something that felt both credible and cool—wellness without the woo-woo, science without the sterility. It had to feel like a friend, not a pharmacy.
I created a culturally tuned-in brand strategy and visual identity that meets Wonky’s audience where they are—at the afterparty, on the group chat, or scrolling TikTok the morning after.
Brand Strategy
Defined the brand’s core values and positioning as a fun, functional recovery product that doesn’t shame the party.
Brand Messaging & Tone of Voice
Crafted a playful, irreverent tone that’s equal parts nightlife insider and wellness ally.
Logo
A quirky, off-kilter wordmark that reflects Wonky’s cheeky name and offbeat personality.
Colour Palette
A zesty lime green supported by electric and pastel tones, bringing energy and freshness with a slightly rebellious twist.
Typography
A contrast of clean sans-serifs with expressive, character-filled type to echo the mix of party and purpose.
Visual Style
High-energy photography meets sticker-style graphics and emoji cues—modern, scroll-stopping, and inherently shareable.
Social Media Assets
Designed bright, punchy templates with curated nightlife imagery, recovery reminders, and snackable tips to support the post-party glow-up.
Brand Strategy
Defined the brand’s core values and positioning as a fun, functional recovery product that doesn’t shame the party.
Brand Messaging & Tone of Voice
Crafted a playful, irreverent tone that’s equal parts nightlife insider and wellness ally.
Logo
A quirky, off-kilter wordmark that reflects Wonky’s cheeky name and offbeat personality.
Colour Palette
A zesty lime green supported by electric and pastel tones, bringing energy and freshness with a slightly rebellious twist.
Typography
A contrast of clean sans-serifs with expressive, character-filled type to echo the mix of party and purpose.
Visual Style
High-energy photography meets sticker-style graphics and emoji cues—modern, scroll-stopping, and inherently shareable.
Social Media Assets
Designed bright, punchy templates with curated nightlife imagery, recovery reminders, and snackable tips to support the post-party glow-up.
impact
Wonky’s brand identity boldly steps away from the clinical wellness norm, creating a vibrant space where health meets fun. With a voice that’s confident, a visual style that’s dynamic, and a strategy that taps into cultural moments, Wonky is more than a supplement—it’s a vibe. The brand now speaks fluently to its audience, helping them feel better without feeling bad.
Wonky’s brand identity boldly steps away from the clinical wellness norm, creating a vibrant space where health meets fun. With a voice that’s confident, a visual style that’s dynamic, and a strategy that taps into cultural moments, Wonky is more than a supplement—it’s a vibe. The brand now speaks fluently to its audience, helping them feel better without feeling bad.
say hello
say hello
contact us
hello@goodbrandday.com
contact us
hello@goodbrandday.com
contact us
hello@goodbrandday.com
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