For brands who already know who they are—now it’s time to look the part.
A strong brand starts with the essentials: a cohesive, credible visual identity that brings your vision to life. The Good Brand Essentials package is built for businesses who have their strategy sorted or are working with a leaner budget, but still want to show up professionally and consistently.
Your brand isn’t just a logo—it’s the visual and emotional foundation of how people experience you. This package equips you with the core design elements needed to build recognition, convey personality, and make a lasting first impression.
We don’t just design pretty things—we create considered, intentional identities that help your brand feel aligned, confident, and ready for the next step.
What's included
A Logo with Intent
Not just a pretty mark, but a thoughtfully designed visual signature that reinforces your brand’s positioning and recognition.
Signature Colour Palette & Typography
A curated selection of colours and fonts that capture your brand’s essence and ensure consistency across all touchpoints.
Branded Elements & Assets
Custom design elements that add character, depth, and distinction to your brand, ensuring every interaction feels unmistakably yours.
Brand Collateral & Touchpoints
Essentials such as business cards, stationery, and any other branded assets that help you make an impact in the real world.
The Brand Playbook
A comprehensive guide that ensures consistency as your brand evolves, covering logo usage, typography and colour application.
