Hot Messer
Hot Messer
Branding a Community Initiative Rooted in Authenticity and Connection
Branding a Community Initiative Rooted in Authenticity and Connection
Branding a Community Initiative Rooted in Authenticity and Connection
Services: The Good Brand Blueprint
Services: The Good Brand Blueprint
Services: The Good Brand Blueprint
project overview
Hot Messer is a community initiative that redefines the notion of a "hot mess" as a source of strength, creativity, and empowerment. Founded by Angela Scanlon, it began with Hot Mess Walks, a series of communal strolls fostering raw, unfiltered conversations, and is evolving into a dynamic Substack community. Hot Messer is a space for embracing life’s chaos with honesty, celebrating resilience, feminism, and the beauty of contradictions. Inspired by the Irish term "messer," the brand embodies a fiery, mischievous spirit unafraid to challenge norms.
Hot Messer is a community initiative that redefines the notion of a "hot mess" as a source of strength, creativity, and empowerment. Founded by Angela Scanlon, it began with Hot Mess Walks, a series of communal strolls fostering raw, unfiltered conversations, and is evolving into a dynamic Substack community. Hot Messer is a space for embracing life’s chaos with honesty, celebrating resilience, feminism, and the beauty of contradictions. Inspired by the Irish term "messer," the brand embodies a fiery, mischievous spirit unafraid to challenge norms.
Hot Messer is a community initiative that redefines the notion of a "hot mess" as a source of strength, creativity, and empowerment. Founded by Angela Scanlon, it began with Hot Mess Walks, a series of communal strolls fostering raw, unfiltered conversations, and is evolving into a dynamic Substack community. Hot Messer is a space for embracing life’s chaos with honesty, celebrating resilience, feminism, and the beauty of contradictions. Inspired by the Irish term "messer," the brand embodies a fiery, mischievous spirit unafraid to challenge norms.
challenge
Hot Messer needed a strategic and visual identity that encapsulated its bold, unapologetic energy while maintaining a sense of warmth and community. The challenge was to create a cohesive brand foundation that felt rebellious yet inviting, playful yet powerful, resonating with an audience that values authenticity, self-expression, and connection.
Hot Messer needed a strategic and visual identity that encapsulated its bold, unapologetic energy while maintaining a sense of warmth and community. The challenge was to create a cohesive brand foundation that felt rebellious yet inviting, playful yet powerful, resonating with an audience that values authenticity, self-expression, and connection.
Hot Messer needed a strategic and visual identity that encapsulated its bold, unapologetic energy while maintaining a sense of warmth and community. The challenge was to create a cohesive brand foundation that felt rebellious yet inviting, playful yet powerful, resonating with an audience that values authenticity, self-expression, and connection.
I developed a comprehensive brand strategy and identity that captures the chaotic joy and empowering ethos of Hot Messer. This included:
Brand Strategy
Defined the mission statement, core values, and audience insights to establish a strong strategic foundation.
Logo
A bold, expressive mark reflecting individuality, rebellion, and unfiltered self-expression.
Colour Palette
Vibrant, clashing hues that mirror life’s contradictions, balanced with grounding tones for cohesion.
Typography
An eclectic mix of bold sans-serifs and playful handwritten fonts, embodying an unapologetically unique feel.
Graphics
Dynamic, layered visuals inspired by journaling, doodles, and raw storytelling, reinforcing the brand’s DIY, real-life aesthetic.
Merchandise Templates
Designed adaptable templates for merchandise, ensuring consistency across branded products and future collaborations.
Brand Strategy
Defined the mission statement, core values, and audience insights to establish a strong strategic foundation.
Logo
A bold, expressive mark reflecting individuality, rebellion, and unfiltered self-expression.
Colour Palette
Vibrant, clashing hues that mirror life’s contradictions, balanced with grounding tones for cohesion.
Typography
An eclectic mix of bold sans-serifs and playful handwritten fonts, embodying an unapologetically unique feel.
Graphics
Dynamic, layered visuals inspired by journaling, doodles, and raw storytelling, reinforcing the brand’s DIY, real-life aesthetic.
Merchandise Templates
Designed adaptable templates for merchandise, ensuring consistency across branded products and future collaborations.
impact
The brand identity and strategy brought Hot Messer to life, creating a distinctive, magnetic presence that resonates deeply with its audience. By embracing imperfection and celebrating life’s messiness, the brand fosters a genuine, empowering space for conversation, connection, and community. The strategic foundation and merch templates ensure that Hot Messer continues to evolve while staying true to its rebellious, heartfelt spirit.
The brand identity and strategy brought Hot Messer to life, creating a distinctive, magnetic presence that resonates deeply with its audience. By embracing imperfection and celebrating life’s messiness, the brand fosters a genuine, empowering space for conversation, connection, and community. The strategic foundation and merch templates ensure that Hot Messer continues to evolve while staying true to its rebellious, heartfelt spirit.
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contact us
hello@goodbrandday.com
contact us
hello@goodbrandday.com
contact us
hello@goodbrandday.com
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